Prologue
Part 1. Fashion, Life Value, and Happiness
Fashion and Value of Life
Clothes make the Man
Fashion and Happiness
Fashion and Consumer Needs
Products, Speed, and Price
Part 2. Fashion and Entrepreneurship
Fashion and Entrepreneurship
From Opulence to Elegance
Fast Fashion and Market Failure
Flag of Fashion Revolution
Dongdaemun-style of Entrepreneurship
Part 3. Fashion and Supply-side Partnership
Dongdaemun Fashion Cluster
The Circle of Safety
Dokkebi Market
Supply Chain Management
Pearls in the Mud
Part 4. Fashion Design and Midas Touch
Designing and the Midas Touch
Designer as an Entrepreneur
Fashion Design and Craftsmanship
The Designing Rule of Conduct
Every day is a Fashion Show
Part 5. Fashion and Smart Factory of Sewing
Every Little Bit Helps
Smart Management of Factory
Swan Lake and Tears
Labor Productivity
Specialization and Outsourcing
Part 6. The Law of Scissors and Wholesaling
Fabric Market and Competitive Edge
The Law o
